Our mission
Market entry shouldn’t be a privilege of global giants
For SMEs, entering the UK market today is expensive, fragmented and opaque. Entrida exists to change that by making evidence-based market entry accessible to every qualified business, not just those who can afford a £20k+ consultancy retainer.
Our vision
Democratise market entry and expansion in industries dominated by global players, so SMEs compete on a level playing field and end consumers benefit from fairer markets.
Today
The state of market entry
- £20,000+ consultancy retainers, billed monthly
- 6–12 month timelines before the first usable insight
- Reports stitched together from fragmented, often outdated sources
- Language and regulatory barriers leave SMEs guessing
With Entrida
What we replace it with
- AI analysis powered by live HMRC, Companies House and ONS data
- A full readiness verdict in minutes, not months
- Evidence-based scoring that starts with a free preview, with every claim sourced
- A vetted UK partner network: legal, accounting, compliance, BD
What we stand for
Four principles that guide every decision we make.
Accessibility
Affordable, not exclusive
Market intelligence shouldn’t be gated behind enterprise budgets. Our pricing reflects what SMEs can actually pay.
Evidence
Sourced, not guessed
Every score, tariff and regulatory claim links back to an official UK data source. No black-box opinions.
Transparency
Show the working
We surface the data behind each verdict, so you can challenge it, share it and act on it with confidence.
Fair competition
Level the playing field
Give SMEs the same quality of intelligence the global incumbents already enjoy, so that markets become fairer.
How it works
Built on three layers
Data
Live UK data layer
HMRC, Companies House, ONS, UK Trade Tariff and ITC Trade Map feed our analysis in real time.
Engine
AI scoring engine
A multi-dimensional scoring model with industry-specific weights turns raw data into a clear verdict and action plan.
Network
Vetted UK partners
When you need solicitors, accountants, compliance specialists or BD agents, we match you with verified UK specialists.
Have a question?
Reach the team at info@entrida.com or open the contact page for the full form.
Start your UK market entry today
Try the free preview, or commission a full evidence-based assessment.