ABOUT · OUR MISSION
Market entry shouldn't be a privilege of global giants.
For SMEs, entering the UK market today is expensive, fragmented and opaque. Entrida exists to change that — making evidence-based market entry accessible to every qualified business, not just those who can afford a £20k+ consultancy retainer.
OUR VISION
Democratise market entry and expansion in industries dominated by global players — so SMEs compete on a level playing field, and end consumers benefit from fairer markets.
TODAY
The state of market entry
- £20,000+ consultancy retainers, billed monthly
- 6–12 month timelines before the first usable insight
- Reports stitched together from fragmented, often outdated sources
- Language and regulatory barriers leave SMEs guessing
WITH ENTRIDA
What we replace it with
- AI analysis powered by live HMRC, Companies House and ONS data
- A full readiness verdict in minutes, not months
- Evidence-based scoring from £35 — every claim sourced
- A vetted UK partner network: legal, accounting, compliance, BD
What we stand for
Four principles that guide every decision we make.
01 · ACCESSIBILITY
Affordable, not exclusive
Market intelligence shouldn't be gated behind enterprise budgets. Our pricing reflects what SMEs can actually pay.
02 · EVIDENCE
Sourced, not guessed
Every score, tariff and regulatory claim links back to an official UK data source. No black-box opinions.
03 · TRANSPARENCY
Show the working
We surface the data behind each verdict, so you can challenge it, share it and act on it with confidence.
04 · FAIR COMPETITION
Level the playing field
Give SMEs the same quality of intelligence the global incumbents already enjoy — and fairer markets follow.
HOW IT WORKS
Built on three layers
01 · DATA
Live UK data layer
HMRC, Companies House, ONS, UK Trade Tariff and ITC Trade Map feed our analysis in real time.
02 · ENGINE
AI scoring engine
A multi-dimensional scoring model with industry-specific weights turns raw data into a clear verdict and action plan.
03 · NETWORK
Vetted UK partners
When you need humans — solicitors, accountants, compliance specialists, BD agents — we match you with verified UK specialists.
Have a question?
Reach the team at info@entrida.com or open the contact page for the full form.
Start your UK market entry today.
Try the free preview, or commission a full evidence-based assessment.